Chad Colton is a national trial lawyer known for parachuting into bet-the-company business litigation, especially in the sports and entertainment industries—when brands, reputations, and livelihoods are on the line. He has taken dozens of cases to trial across the country, often joining the cases at the mid-point or on the eve of trial.
Chambers USA describes Chad as a “go-to lawyer for bet-the-company commercial litigation.” Market sources reported to Chambers that Chad is a “skillful litigator who is not afraid to go in and try cases” and can “unpack the most complex cases and adapt his trial strategy to any jury.” In 2025, Forbes named Chad to its inaugural Best-in-State Top Lawyers list—one of only eight lawyers listed in his home state of Oregon.
Chad serves as lead counsel in commercial litigation involving contracts, partnership disputes, trade secrets, licensing disputes, fiduciary duties, and intellectual property. His work covers a variety of industries, with particular experience representing and opposing athletes, celebrities, and sportswear companies—including securing a high-profile jury trial victory for NFL star Odell Beckham Jr. against Nike (see article here) and representing adidas in its major legal battles.
Whether Chad handles a case from the beginning or steps in weeks before trial, clients trust him to deliver decisive results in the courtroom. In his parachute trial practice, clients and other lawyers often ask Chad to join cases shortly before trial. Chad and his team then step in to quickly assess the case and formulate a hard-hitting trial package that resonates with jurors. Chad also works seamlessly with other law firms, taking on the most difficult aspects of trial so that they can focus on settlement and other case tasks.
After two decades of studying trial techniques and gaining hands-on courtroom experience, Chad shares tips on trial work, depositions, and oral argument with his peers through his “When You Need to Win” video series and seminars.
Some of Chad’s representative cases include:
April 02, 2025
February 07, 2025
February 07, 2025
November 08, 2024
October 24, 2024
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